Privacy policy

for the companies of the brüderl group:
brüderl Vision GmbH
brüderl Architecture GmbH
brüderl Concept GmbH
brüderl Manufaktur GmbH & Co. KG
brüderl Service GmbH

Trostberger street 13
D-83301 Traunreut


brüderl. protects and respects your privacy. Our goal is to clearly communicate what information we collect and how we protect your personal information.
The Privacy Policy set out below (together with our Terms and Conditions and any other documents referred to in them, as well as our Cookie Policy) describes how we may collect, use, store and process your personal information.
You can manage your information and protect your privacy at any time, for example, by viewing and editing your information in your account or by setting what type of cookies may be used when you use our website.

About brüderl.

This privacy policy applies to the website, all its subdomains, and is operated by brüderl Manufaktur GmbH & Co. KG, a company registered in Germany with its registered office at Trostberger Straße 13, 83301 Traunreut, Germany.
This privacy policy clarifies the nature, scope and purposes of the collection and use of data of visitors and users (hereinafter collectively referred to as “users”) by brüderl Manufaktur GmbH & Co. KG, Trostberger Straße 13, 83301 Traunreut, Germany (hereinafter referred to as “Provider”) as the data protection responsible party. If you have any questions about data protection, you can reach us by e-mail at:

Laws and regulations

The information we collect, use and process is collected in accordance with the following guidelines:
– The German Data Protection Act
– Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data, on the free movement of such data and repealing Directive 95/46/EC (“General Data Protection Regulation” or “GDPR”).


This policy is based on the following principles:
– Personal data will be processed lawfully, fairly and transparently;
– Personal data shall be collected only for specified, explicit and legitimate purposes and shall not be further processed in a way incompatible with those purposes;
– Personal data must be adequate, relevant and limited to what is necessary for the purposes of the processing;
– Personal data must be accurate and necessary and kept up to date with all efforts to erase or rectify it without undue delay;
– Personal data shall be stored in such a way that the data subject can be identified only for as long as is necessary for the purposes of the processing;
– Personal data will be processed in a manner that ensures appropriate security;
– Personal data will not be disclosed to third parties, unless this is necessary for the provision of services by agreement;
– Data subjects must be able to exercise their rights easily.

What personal data is collected?

Personal data is data that can be used to identify or contact you. According to the EU’s General Data Protection Regulation (GDPR), personal data is defined as “any information relating to an identified or identifiable natural person (hereinafter ‘data subject’)”; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. ” However, when we collect personal data, we will never collect sensitive personal data about you. Under the EU’s General Data Protection Regulation (GDPR), special categories of personal data are defined as ” data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as the processing of genetic data, biometric data uniquely identifying a natural person, health data, or data concerning a natural person’s sex life or sexual orientation.” When you use our website and/or place an order with us, we may collect various information. In each case, we are committed to ensuring that the information we receive and use is accurate for the following purposes.

When you contact us

Information we can use:
Name (first and last), company, email address, phone number, address (street, zip, city), (message).

To contact and communicate with you and manage all inquiries via email, phone. In other words, to provide you with the best customer service.

Legal basis for the processing

For the performance of the contract between you and brüderl Manufaktur GmbH & Co. KG: We are always here to answer any questions or concerns you may have regarding your inquiries or orders. And if you have not yet made a purchase, it is in our legitimate interest to collect such information to assist you.

Proof of Identification:
To verify your identity when you request further information regarding your rights.
We are required by law to implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk represented by the processing of personal data. We must be able to verify identity before sharing your information. You do not want this information to fall into the wrong hands.
* When we refer to the “purposes of our legitimate interests”, brüderl Manufaktur GmbH & Co. KG will always comply with the following requirements: – We must process the information for the purposes of our legitimate interests or those of a third party (e.g. payment service) to whom we disclose it; – The above interests must be balanced against your interests. The “legitimate interests” condition is not met if the processing is unjustified because of an adverse effect on your rights and freedoms or legitimate interests The legitimate interests of brüderl Manufaktur GmbH & Co. KG do not have to be in harmony with those of the individual for the condition to be met. However, if there is a serious imbalance between conflicting interests, your legitimate interests will always come first.

Passing on your data

We will never sell your personal data to third parties.

However, we may share your personal information with companies that are experts in your field and help us operate the site, conduct our business (such as payment services), or maintain your information.  But don’t worry. Each of our service providers has been selected by us for their ability to provide the specific services required, including the ability to handle your personal information. All of these providers offer sufficient guarantees for the implementation of the technical and organizational measures necessary to meet the requirements of the GDPR and our own.

In the following cases, we share your personal data:
– In the event that we sell or buy business or assets, data may be disclosed to the potential seller or buyer of such business or assets;
– If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property or safety of brüderl Manufaktur GmbH & Co. KG, our customers or others. This includes exchanging information with other companies and organizations to protect against fraud and to reSieve credit risk;
– To companies that are contracted to fulfill a contract with you and help us adequately provide our services, such as payment service providers, delivery companies or our warehouse;
– To other professional service providers such as website hosts, advertising/marketing agencies, and analytics or search engine providers who help us operate, improve, and optimize the website or help us store your information.
– With your express consent.

Transfer of your data outside the European Economic Area

If a third party provider is located outside the European Economic Area, we will always ensure that the transfer of personal data is protected by appropriate safeguards, in particular by using standardized privacy statements adopted or approved by the European Commission, if the data protection authority does not consider that the third country has adequate data protection laws, or for companies that are not certified through the EU-US Privacy Shield.

What rights do you have?

While we hold or process your personal data, you have the following rights at all times:


Right to Information:
Our goal is to be as clear as possible about how we use and process your information. You can easily find this privacy notice in various places on our website.

Right of access:
You have the right to request a copy of the information we hold about you. Please note that there are exceptions to this right.  We may not be able to provide you with all of the information, for example, if the information you provide would reveal personal information about another person, if we are legally prevented from disclosing that information, or if your request is patently unfounded or excessive.

Right to rectification:
You have the right to correct inaccurate or incomplete information we hold about you. You can correct/edit this information in your account settings.

Right to Erasure:
In certain circumstances (i.e. if we have no legal reason to continue to hold your data), you may request that we delete the data we hold about you.

Right to restriction of processing:
Under certain circumstances, you have the right to request the restriction of the processing of your data

Right to data portability:
You have the right to securely transfer the data we hold about you to another organization. This right only applies to personal data that brüderl Manufaktur GmbH & Co. KG possesses and which brüderl Manufaktur GmbH & Co. KG by consent or for the fulfillment of a contract must be kept and the processing is automated.

Right to object:
You have the right to object to certain types of processing, such as direct marketing. You can unsubscribe from our newsletter at any time by, for example, clicking on the unsubscribe link at the bottom of the newsletter.

Right to withdraw consent:
If you revoke brüderl Manufaktur GmbH & Co. KG have given your consent to the processing of your data, you have the right to revoke your consent at any time.

Right to complain to a supervisory authority:
If brüderl Manufaktur GmbH & Co. KG has not responded correctly to your request, you have the right to lodge a complaint with a supervisory authority.

The supervisory authority of brüderl Manufaktur GmbH & Co. KG is the German data protection authority. You can find their contact information here:

Identification is required to access the stored personal data

If you request access to your information, we are required to take all necessary measures to verify your identity. These measures are solely to protect your information and reduce the risk of identity fraud, theft or unauthorized access to your information. Therefore, we ask that you send us originals or certified copies of the following documents: Passport, ID card, birth certificate or driver’s license. One of the above documents is required to request personal information.
We will endeavor to respond within one month. If you wish to exercise any of the above rights, please contact us using the contact details below.

How long do we keep your data?

We will retain your personal data for as long as you have an account with us and for as long as necessary to comply with our legal/regulatory obligations, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions. When it is no longer necessary to retain your personal information, it will be deleted or anonymized so that you can no longer be identified. We destroy all financial information once we have used it and no longer need it.

How is your personal data protected?

The brüderl Manufaktur GmbH & Co. KG will take all possible measures to protect your personal data. We use the latest industry standards and security measures such as SSL/TLS encryption to protect user data and personal information. Our goal is to ensure a level of security appropriate to the risk of processing and use of personal information through appropriate technical and organizational measures. We have established protective processes to ensure the ongoing confidentiality, integrity, availability and resilience of our systems and services, as well as the ability to restore availability and access to personal information in a timely manner in the event of a physical or technical incident. Your data is always stored in secure environments, and we train our employees on best privacy practices and require them to sign a confidentiality agreement.

You can access and edit your personal information after logging into your account. To log in, you must know your credentials – email address and password. There is no way to access personal data without knowing the credentials, so no unauthorized person can access it. We therefore ask you to keep your password secret and not to share it with other people (not even friends!). Please inform us immediately if you know or suspect that you have lost your login or that someone else is accessing your account.

Links to external websites and social media channels

Our website or newsletters may occasionally contain references to and other websites of our partners, advertisers and affiliates. Please note that this privacy policy applies only to this website. Therefore, if you visit any of these websites, we recommend that you read their own privacy policies, as we do not accept any responsibility or liability for their policies.

We use the following software to provide you with the best shopping experience possible:

The provider uses Google Analytics, a web analytics service provided by Google, Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on users’ computers, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by users is usually transmitted to a Google server in the U.S. and stored there. In the event that IP anonymization is activated on this website, however, Google will truncate the user’s IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating the use of the website by users, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. Users can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

How to contact us:

If you have any questions about this privacy statement and/or questions about your personal data, please contact us online at: or send us a letter to brüderl Manufaktur GmbH & Co. KG, Data Protection, Trostberger Straße 13, 83301 Traunreut, Germany.

Changes to our privacy policy

We review our privacy policy on a regular basis. We will post any updates on this website. If there are significant changes, you will be contacted directly by email so that you can view the changes. Please check back periodically to view any updates or changes to our privacy policy.

The privacy policy was last updated on 05/24/2018.
Source: sample privacy policy from

Processing of (personal) data by the
Operator of the Mobile Funnel


This website uses Mobile Funnel (hereinafter: Funnel), operated by Perspective
Software GmbH (hereinafter: Perspective), a company based in Germany,
which offers software for the creation and operation of Mobile Funnel
( The data entered in the context of the use of Mobile
Funnel are transmitted via SSL encryption and stored in a database.
stored in a database. The operator of this website is solely responsible for this data
responsible in the sense of Art. 24 DS-GVO. Perspective is only the operator of the
software and in this context processor according to Art. 28 DS-GVO. The
basis for the processing by Perspective is a contract for commissioned
processing contract between the controller and Perspective. In addition,
Perspective Software GmbH processes data for the provision of its services,
services, in particular for the operation of the Mobile Funnel, further data, some of which may be
may also be personal data. This is described in more detail below
discussed in more detail below.

Responsible office

Responsible body in the sense of data protection law is:
Perspective Software GmbH
Müggelstrasse 22
10247 Berlin

Access Logs (“Server Logs”)

With every access to the Funnel, general log data,
so-called server logs. This data is usually pseudonymous and therefore does not
therefore do not allow any conclusions to be drawn about a natural person. Without this data
would not be technically possible to deliver and display the contents of the software.
display the contents of the software. In addition, the processing of this data is necessary for security reasons,
in particular for access, input and transfer and memory control,
absolutely necessary. Furthermore, the anonymous information can be used for
statistical purposes and for optimizing the offer and the technology.
and technology. In addition, the log files can be checked retrospectively in the event of suspected illegal use of the software.
use of the software can be subsequently monitored and evaluated. The
legal basis for this can be found in § 15 para. 1 Telemediengesetz (TMG) and
Art. 6. (1) f DS-GVO. Generally, data is collected such as the domain name of the
website, the web browser and web browser version, the operating system as well as the
timestamp of the access to the software. The IP address of the user is not
stored. However, the user is assigned a so-called session ID. The scope of
of this logging does not go beyond the usual scope of any other website
on the Internet. The storage period of these access logs is up to 7 days.
days. There is no right of objection.

Collection of user behavior data

We collect general data such as the domain name of the website, the web browser and version
browser and web browser version, the operating system, the user’s session ID, and the
the timestamp of access to the software. All data that the user enters during the
funnel (e.g. answering form fields; use of interactive components) are transmitted to the
interactive components) is assigned to the user by means of a session ID and
and made available to the operator of this website. The operator of this
website is responsible for the deletion, storage and further processing of these
personal data in accordance with current legislation.

Use of cookies

So-called cookies are used in the Funnel. These are small text files
which are stored on the device with which you access these funnels.
are stored. The cookies used serve to ensure security when visiting a website (“absolutely necessary”).
website (“absolutely necessary”), to implement certain functionalities such as
standard language settings (“functional”) and to improve the user experience or performance on the website.
or improve performance on the website (“performance”). Within
the funnel, absolutely necessary, functional and performance cookies are used
are used, in particular to implement certain preferences such as the language, to store
language, to store the answers given even in the case of a poor Internet connection
connection or to analyze the performance of a funnel and the channel used by the
channel used by a user to access this funnel. The use of
cookies is necessary for the provision of our services and thus for the fulfillment of the
of the contract (Art. 6 (1) b) DS-GVO). Storage period: Up to 1
month or until the end of the browser session Right of objection: You
can determine yourself via your browser settings whether you want to allow cookies
or object to the use of cookies. Please note that
a deactivation of cookies will result in a limited or completely disabled
or completely prevented functionality of the Funnel. The operator of this website
has the possibility to decide individually for each Funnel used, which
decision options for the use of cookies is given to the user. It
is within the responsibility of the operator of the website to use cookies in accordance with the
with the applicable legal restrictions. If the
operator of the website uses extensions of external companies within the funnel
it is the responsibility of the website operator to inform the user of this fact.
about this.

Facebook Pixel

This website uses the visitor action pixel from Facebook for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: and

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

You can find further information on protecting your privacy in Facebook’s data protection notices:

You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at To do this, you must be logged into Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website:

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, take advantage of our free or paid offers, transmit data to us or interact with our company’s Facebook content, we collect your personal data in the process. If you give us consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which Facebook can use to play you suitable advertising. Furthermore, target groups can be defined with your data (Lookalike Audiences).

Facebook processes this data as our processor. Details can be found in the Facebook user agreement:

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a DSGVO and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: and

LinkedIn Insight Tag

This website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag, we obtain information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the key professional data (e.g., career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also be done across devices (e.g., PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted off-site advertising to visitors to our website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it in the context of its own advertising measures. For details, please refer to LinkedIn’s privacy policy at

Legal basis

Insofar as consent has been obtained, the aforementioned service is used exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 (1) lit. f DSGVO; the website operator has a legitimate interest in effective advertising measures including social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: and

Objection to the use of LinkedIn Insight Tag.
Object to the analysis of usage behavior as well as targeted advertising by LinkedIn at the following link:

Furthermore, members of LinkedIn can control the use of their personal data for advertising purposes in the account settings. To avoid a link between data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order processing
We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DSGVO.

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It only serves to manage and play out the tools integrated via it. However, the Google Tag Manager records your IP address, which may also be transferred to Google’s parent company in the United States.

The use of the Google Tag Manager is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on his website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.

Data subject rights

Insofar as Perspective Software GmbH as the responsible entity
personal data is processed by Perspective Software GmbH, you as the data subject have
legal basis and purpose of the processing, you have certain rights
from Chapter III of the EU General Data Protection Regulation (DS-GVO), in particular, if applicable
In particular, the right to information (Art.15 DS-GVO), the right to rectification (Art.16
DS-GVO), right to erasure (Art. 17 DS-GVO), right to restriction of the
processing (Art.18 DS-GVO), right to data portability (Art.20 DS-GVO),
Right to object (Art. 21 DSGVO). If the processing of
personal data is based on your consent, you have according to Art. 7 III
DS-GVO the right to revoke this data protection consent. Please
contact us in order to assert your data subject rights with regard to the
data processed for the operation of the Funnel, please contact the data protection officer of the
Perspective Software GmbH (see section B.).

Final Provisions

Perspective reserves the right to modify this Privacy Policy at any time,
to ensure that it always complies with the current legal requirements or to implement
to implement changes to the services in the data protection statement, e.g. in case of
introduction of new services. For a renewed visit to the Funnel, the new
new privacy policy will apply.

Status: 11.12.2019